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It’s not the end of the world.

Inherent Bummer
It's not the end of the world.
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Judge Mental
Feb 8

Feb 8 Judge Mental

Travis Ferre
Surfing

Can you judge a heat without using numbers?

What's Missing?
Jan 31

Jan 31 What's Missing?

Travis Ferre
Surfing, Culture

Us. All together.

Blowing Up
Jan 24

Jan 24 Blowing Up

Travis Ferre
Surfing, Culture

I have reason to believe surf culture is about to explode. Finally.

Best Sections of All-Time: Frog Skateboards x Thunder Trucks
Jan 23

Jan 23 Best Sections of All-Time: Frog Skateboards x Thunder Trucks

Travis Ferre
Surfing, Film, Culture, Best Sections of All-Time

Timo Simmers keeps it incredibly real with this YouTube gem starring Nick Michel and Evan Wasser.

12 Songs with Timo Simmers
Jan 22

Jan 22 12 Songs with Timo Simmers

Travis Ferre
Surfing, Music

Timo told us he liked our Spotify page, so we made him a part of it. Results are sick.

Tide Push
Jan 17

Jan 17 Tide Push

Travis Ferre
Surfing, Culture

A rising tide lifts all (remaining) boats.

Watch: Mason Ho x FCS Release Signature Fin
Jan 17

Jan 17 Watch: Mason Ho x FCS Release Signature Fin

Travis Ferre
Surfing

This fin will have no problem selling, especially after you see this video.

Watch Juliette Lacome in THOUGHTS: Back in the Water
Jan 17

Jan 17 Watch Juliette Lacome in THOUGHTS: Back in the Water

Travis Ferre
Surfing

The French ripper is back after surgery and everything looks brighter.

Oblivion Surfboard Relief Raffle
Jan 16

Jan 16 Oblivion Surfboard Relief Raffle

Travis Ferre
Surfing

Some of the raddest shapers and brands got together with our favorite surf shop to raise some money for those affected by the LA fires. Link to buy raffle tickets to support here.

Beauty and the Beast
Jan 10

Jan 10 Beauty and the Beast

Travis Ferre
Surfing

Sending love from afar.

Reckless Optimism
Jan 3

Jan 3 Reckless Optimism

Travis Ferre

On the road again.

3 Pod Mix: TOO MUCH THINKING MAKES ME ILL
Dec 29

Dec 29 3 Pod Mix: TOO MUCH THINKING MAKES ME ILL

Brandon Guilmette
Travel, Surfing

The Portuguese crew takes on South Africa for beers, braais, and J-Bay. Pack some duct tape and always wear your safety belt.

Business and Pleasure
Dec 27

Dec 27 Business and Pleasure

Travis Ferre
Surfing

Only a surf industry knows the feeling.

Watch Harry Bryant's Gluttony of Outtakes from Motel Hell
Dec 27

Dec 27 Watch Harry Bryant's Gluttony of Outtakes from Motel Hell

Travis Ferre
Surfing

No better way to wrap up the year than raw clips of everyone’s favorite Australian Mad Dog.

Best Sections of All-Time: Ireland from Thicker Than Water
Dec 24

Dec 24 Best Sections of All-Time: Ireland from Thicker Than Water

Travis Ferre
Surfing, Travel, Best Sections of All-Time

As warm and cuddly as a pint of Guinness from a Bundoran tap.

12 Songs: Best Tunes of 2024
Dec 23

Dec 23 12 Songs: Best Tunes of 2024

Travis Ferre
Music

12 + a bunch more to wrap up the year that was actually full of great new music.

The most dizzying time of year
Dec 20

Dec 20 The most dizzying time of year

Travis Ferre
Surfing

Surf your way through the holidays.

Photo Gallery: Reef's 40th Anniversary Party in Waikiki
Dec 14

Dec 14 Photo Gallery: Reef's 40th Anniversary Party in Waikiki

Travis Ferre
Surfing

With Pipe called off for a few days, the surf world came to party.

Our Royal sport of Kings
Dec 13

Dec 13 Our Royal sport of Kings

Travis Ferre
Surfing, The North Shore

We’re gonna make it.

Watch "Realming" by Kai Neville and Epokhe
Dec 11

Dec 11 Watch "Realming" by Kai Neville and Epokhe

Travis Ferre
Surfing

Starring Creed McTaggart, Craig Anderson and Kanaiya Webb.

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Inherent Bummer Freesurfer Hat (Blue)
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Inherent Bummer Freesurfer Hat (Black)
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Inherent Bummer Real Tree Edge Stack Hat
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Limited Edition Inherent Bummer x Reef Fanning Slide
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"Patchwork" Inherent Bummer x Chamber Collab Pants (ARMY)
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It's not the end of the world.

Read weekly musings from the editor’s desk.

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