Surf Mobile

I’m not exactly a car guy. But I do gawk at the ones I like. And right now I’m pretty infatuated with Rivian. The boxy all electric SUV hints at those highly coveted Toyota Land Cruisers from the ‘80s but with a sexy twist.

The truck is powerful and looks like a truck should. I love the straight lines and subtle curves features in both the truck and SUV. They also just seem super functional for those of us who find ourselves hovering and hanging around in parking lots a lot after we surf. Electrical outlets, ice chests and a speaker box for tunes. They’re kind of the ultimate surf mobile. It’s hard not to love them.   

Which brings me to one of the perks of Inherent Bummer: The opportunity to put on something like the Factory by the Sea, call a brand you’re digging and work out a rad opportunity: Free Rivian Demo Drives at the Factory by the Sea.

This exclusive list you’re on as an Inherent Bummer subscriber gives you first dibs to sign up and Demo Drive a Rivian while simultaneously attending the Factory by the Sea July 31 or August 1 (They’ll be offering Demo Drives Wednedsay July 30 as well if you’re hoping to take advantage of the free beers offered Thursday and Friday). Hell, make a day of it and come down early.

Read our guide to Surf City, watch a few heats at the US Open of Surfing and come see some great bands play live (lineup announced Wednesday). Watch Conner Coffin record his Cold Beer Surf Club pod, see us film upcoming episodes of “Reel Talk”, watch surf films playing live and loud and see some sick bands play. This is a win win win win win opportunity. 

Sign up to Demo Drive a Rivian at The Factory by the Sea here. (Choose the International Surfing Museum location) and pick a time to take one for a spin. Then come hang with us at the Factory by the Sea. —Travis Ferré