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It’s not the end of the world.

Watch our new movie "Surf Film" now

Watch our new movie "Surf Film" now

“When the going gets weird, the weird turn pro.” —Hunter S. Thompson

We were like you. We had big plans for 2020 — trips, movies and projects lined up and booked. But then the world went weird. Everything cancelled, most of the globe ordered into the house for the foreseeable future — not exactly a place surfers fare all that well. 

But instead of mope, we decided to turn pro. We opened up the rolodex and called our friends. We had an idea, not a cancellation: Let’s make a movie from quarantine. It’s not the end of the world, right?

And here it is. A full-length pastiche surf vid made entirely from home with our friends. Some new faces. Some familiar ones. And hopefully a refreshing return to a surf video full of different styles and approaches all ripping together to get us hyped. So that’s it, hit play and enjoy. We recommend volume at full tilt. We can talk later. —Travis Ferré

New Inherent Bummer hoodies and tees out now.

*International Shipping now available.

New Inherent Bummer hoodies and tees

New Inherent Bummer hoodies and tees

Welcome to G.N.A.S.H.

Welcome to G.N.A.S.H.

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