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It’s not the end of the world.

Inherent Bummer
It's not the end of the world.
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How to execute a "Pau Hana Beer"
Apr 22

Apr 22 How to execute a "Pau Hana Beer"

Brandon Guilmette
Drink

Our ongoing quest for the perfect beer.

IB Playlists: Ukulele
Apr 21

Apr 21 IB Playlists: Ukulele

Travis Ferre
Music

Listen to our new playlist of Hawaiian tunes curated by Marty Kawika Saito on Spotify now.

Words to Live By
Apr 15

Apr 15 Words to Live By

Eleanor Sheehan
Art

Reading the Books You Aren't Supposed to Read.

Watch Barron Mamiya, Noah Beschen and Makana Pang on the North Shore
Apr 13

Apr 13 Watch Barron Mamiya, Noah Beschen and Makana Pang on the North Shore

Travis Ferre
Surfing

Our new series Scene Report dispatches from the North Shore with the new crop waving the Hawaiian flag.

Surfers on the Proust Questionnaire: Crosby Colapinto
Apr 6

Apr 6 Surfers on the Proust Questionnaire: Crosby Colapinto

Brandon Guilmette
Surfing

Name: Crosby Colapinto | Age: 20 | San Clemente, CA

Fresh Hell 0004 Out Now
Apr 1

Apr 1 Fresh Hell 0004 Out Now

Travis Ferre
Surfing, Travel, Photography, Music, Lifestyle, Food, Drink, Culture, Art

Subscribe or click here to check it out.

The Return of Fresh Hell
Mar 30

Mar 30 The Return of Fresh Hell

Travis Ferre
Art, Culture, Drink, Food, Lifestyle, Music, Photography, Surfing, Travel

Well, the experiment worked. Issue 0004 arrives just in time for Aloha Friday.

Watch Reef Healzewood in "Testify"
Mar 29

Mar 29 Watch Reef Healzewood in "Testify"

Travis Ferre
Surfing

A little pep in your step.

Watch In Plain Sight Episode 2: The Surfing Magician Starring Zoltan Torkos
Mar 21

Mar 21 Watch In Plain Sight Episode 2: The Surfing Magician Starring Zoltan Torkos

Travis Ferre
Surfing, Art

The full story of the man who documented surfing’s first kick flip.

917's very controversial new video: Skate x Surf
Mar 18

Mar 18 917's very controversial new video: Skate x Surf

Travis Ferre
Surfing, Culture, Art

917 x Token team up for the type of vid that skaters still get blackballed for.

The Legend of Zoltan Torkos is Here
Mar 17

Mar 17 The Legend of Zoltan Torkos is Here

Travis Ferre
Surfing, Art, Culture, Lifestyle

In Plain Sight Episode 2 starring Zoltan Torkos the surfing magician premieres Monday.

Watch Glósóli starring Oscar Langburne
Mar 16

Mar 16 Watch Glósóli starring Oscar Langburne

Inherent Bummer
Surfing, Travel, Music, Art

If it’s Oscar Langburne you know the style and soundtrack are going to be on point. Check out his new full-length vid here.

Watch Episode 2 of Eastbound and All Around
Mar 13

Mar 13 Watch Episode 2 of Eastbound and All Around

Travis Ferre
Surfing, Travel

OBX vs. Puerto Rico with Michael Dunphy, Cam Richards and many more.

The Last Crusade Book Release
Mar 11

Mar 11 The Last Crusade Book Release

Travis Ferre
Surfing

The long-awaited Reckless Isolation companion book created by Matt Biolos is here, and we’re kicking it off next Friday in San Clemente.

Watch In Plain Sight Episode 1: Race and Surfing: A Brief History
Feb 25

Feb 25 Watch In Plain Sight Episode 1: Race and Surfing: A Brief History

Travis Ferre
Surfing, Culture, Art, Lifestyle

Directed by Claire Pinegar and Jeremy Asher Lynch and featuring Selema Masekela.

Watch Micky Clarke in "SHOTGUN"
Feb 18

Feb 18 Watch Micky Clarke in "SHOTGUN"

Travis Ferre
Surfing

Ventura’s Coors Light contingent with another new vid for Hayden Shapes starring Micky.

Don't Give up the Ship!
Feb 18

Feb 18 Don't Give up the Ship!

Joel van Wyk
Surfing, Culture

Rhode Island staple Water Brothers Surf Shop and owner Sid Abbruzzi prepare to weather yet another corporate storm.

Coming Soon: In Plain Sight
Feb 17

Feb 17 Coming Soon: In Plain Sight

Travis Ferre
Surfing, Culture, Art

A new series about surfing from Inherent Bummer and Red Bull.

Meet Molly Picklum
Feb 15

Feb 15 Meet Molly Picklum

Travis Ferre
Surfing

“Pickles” is the future of the women’s world tour.

Listen to Vaguess
Feb 14

Feb 14 Listen to Vaguess

Travis Ferre
Music, Culture

The new record Nothing’s Secret is out today.

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Inherent Bummer Freesurfer Hat (Black)
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Inherent Bummer Freesurfer Hat (Black)
$30.00

Margo, Benji, Rasta, Ando and you have a lot more in common than you think.

Let everyone know who you ride for.

*We do not offer returns or exchanges for International Orders. If you have any questions about International Shipping please email hello@inherentbummer.com

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BlackBerry Technology Hoodie (Burgundy)
$60.00

8-ounce, 50/50 cotton/poly blend hoodie

  • Double-needle stitching at waistband and cuffs

  • Double-lined hood with dyed-to-match drawcord

  • 1x1 rib knit cuffs and waistband with spandex

  • Front pouch pocket

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Limited Edition Inherent Bummer x Reef Fanning Slide
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Limited Edition Inherent Bummer x Reef Fanning Slide
$75.00

Reef turned 40 this year and we felt it our duty to celebrate with ‘em. So, of course we had to make a slide that encapsulated all that history but more importantly it had to be something that propels us all into the next 40 together.

Something irreverent and fun, maybe with a Y2K DNA and a sprinkle of Bobby Martinez circa 2007. Oh, and it had to have a Fanning bottle opener. And be able to be worn by both Rob Machado and his daughter Rose.

What came out is something that looks like it was buried in a vault from who-knows-what era. We actually found ‘em in Rob Machado’s closet to be honest and repurposed them. New vintage, finally ready for their moment.

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Stack Tee (Black)
$35.00

6.1-ounce, 100% US cotton

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Tow Away Tee (Black)
$35.00

6.1-ounce, 100% US cotton

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IT'S NOT THE END OF THE WORLD T-SHIRT  (YELLOW)
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IT'S NOT THE END OF THE WORLD T-SHIRT (YELLOW)
$35.00

“It’s not the end of the world.”

6.1-ounce, 100% US cotton

*We do not offer returns or exchanges for International Orders. If you have any questions about International Shipping please email hello@inherentbummer.com

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It's not the end of the world.

Read weekly musings from the editor’s desk.

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